AI at Headspace

We believe in the potential of AI to democratize mental health support at scale.

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At Headspace, we’ve always pushed boundaries to make care more accessible. A decade ago, using an app to meditate was a strange idea. We made it work by making it human, simple, and grounded in science. Today, we see AI as the next evolution of that vision as we build the world’s leading mental health companion.

Our AI principles

Putting people first

AI has the potential to solve the biggest challenges in mental health: access, cost, and stigma. By making high-quality, evidence-based support available to anyone at any time, and personalizing it in ways that feel natural and human, AI can help more people feel seen, heard, and supported, without the high price tag or pressure.

  • Member safety. Headspace prioritizes member safety in all interactions with AI. We rigorously test our AI to ensure member safety and to prevent inappropriate use. We also utilize a patented safety-risk detection algorithm to identify members with critical concerns, such as thoughts of harming themselves or others, abuse, and more. When we identify that a member needs more support or is unsafe, we enable rapid access to appropriate resources.
  • Transparency and agency. Prior to explicit consent and then direct engagement with our AI product features, we inform members about its functionality and limitations. Headspace empowers members to choose how they would like to interact with AI, by informing them of the risks, benefits, alternatives to and implications of engaging with AI.

Learning from experts

We believe AI will not solve the world’s most pressing problems by training only on web data. AI models must be guided by decades of advancement in mental health research if they are going to improve the quality of care and not just offer poor substitutes. And that’s exactly what we do at Headspace.

  • Clinical expertise. We firmly believe that mental health experts are essential to developing AI for mental health products and services. Our team of clinical psychologists, product designers, data scientists and engineers work together to ensure high-quality experiences. For example, Ebb was designed with evidence-based mental health standards to support our members.
  • Inclusivity, equity, and cultural responsiveness. Headspace aims to develop and maintain culturally responsive AI in its products that not only mitigates biases but actively promotes health equity. We integrate a deep understanding of diverse, lived experiences across multiple identity dimensions, including (but not limited to): race, ethnicity, caste, gender identity and expression, sexual orientation, socioeconomic status, age, religiosity/spirituality, and ability status. We ensure cultural responsiveness by reflecting a broad spectrum of identities and experiences in our team composition, AI data, and development processes, with ongoing input from a team of experts.

Taking privacy seriously

Privacy is not an afterthought for us. We take the responsibility of safeguarding our members’ personal information extremely seriously. As a mental health company first, we’re committed to protecting our members’ privacy like we would our own – not only because it’s required by law, but because it’s the right thing to do. Headspace is fully compliant with privacy regulations, such as HIPAA and GDPR, and we use leading data protection practices, such as encrypting data and storing it in secure environments. For general information on Headspace’s privacy policy, learn more here.

How we use AI today

Checkmark To support our members with self-reflection and personalized content recommendations through Ebb, our empathetic AI companion

Checkmark To minimize administrative burden on our care providers by assisting with routine clinical tasks

Checkmark To assist in identifying members with high-acuity needs and concerns and supporting them with additional resources

What our AI doesn't do today

Close Diagnose or treat mental health conditions

Close Serve as a replacement for a licensed therapist or mental health coach

Close Provide medical or clinical advice.

The AI Council

In a mindful, methodical, and responsible effort to uphold our AI principles, we’ve formed a cross-functional council made up of a diverse group of clinical and DEIB experts. We call this council the Clinically Rigorous and Culturally Responsive AI Council, or The AI Council for short.

The AI Council is committed to embedding AI principles in Headspace with integrity. It includes seasoned experts in clinical intervention and culturally responsive care, and is supported by multiple executive sponsors and cross-functional teammates. The council guides the development of our AI technologies, making sure they meet rigorous mental health standards and are culturally responsive. The AI Council's efforts highlight Headspace's commitment to mental health solutions that are not just effective and ethical, but also equitable and attuned to the diverse communities we serve.

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